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Superfast Cornwall

Superfast Cornwall

Superfast Cornwall is a pioneering £132 million programme funded by the EU, BT and Cornwall Council, which is bringing superfast broadband to Cornwall and promoting its use so as to create economic growth. Superfast Cornwall is the largest rural superfast broadband programme in Europe and is expected to make Cornwall one of the best connected places in the world.

The programme has ambitious targets and aims to connect 10,000 Cornish businesses to superfast broadband, creating 4000 jobs and safeguarding 2000 more.

Superfast Cornwall was named Project of the Year at the World Communication Awards 2011 and won the Changing Lives" Broadband Infovision Award at the Annual Broadband World Forum in 2012.

Brand Innovation has provided strategic marketing consultancy to Superfast Cornwall since the launch of the programme and is retained until completion in 2015.

Brand Innovation previously provided strategic marketing consultancy to actnow, the first broadband partnership programme in the UK, which achieved record take up levels and became a European exemplar.

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Brand Innovation has led the development of our marketing strategy, creating an innovative campaign with outstanding impact that has made us an exemplar project in the EU. Brand Innovation has provided us with an exceptional standard of strategic marketing advice as well as creativity and the ability to turn concepts into action.
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Nigel Ashcroft
Programme Director
Superfast Cornwall