+44 (0)1208 821787


Brand Innovation logo
South West Tourism

South West Tourism

Brand Innovation was the lead consultant in developing a new approach to marketing the South West of England as a holiday destination, a completely fresh approach that has been adopted as the basis of the current regional marketing strategy. Launched in 2005, the new brand strategy is based around the eight different kinds of holiday experience that visitors are likely to want over the next decade. Brand Innovation developed the new brand concepts, carried out research, drafted the business case, developed the marketing rationale, consulted with key stakeholders and helped steer the creative development.

Open speechmark
Brand Innovation has been invaluable to us, helping my team and myself develop a market oriented tourism strategy that has been widely welcomed by the industry.

The professionalism, commitment, focus and sheer enthusiasm is refreshing and highly productive.

Lynn File can engage and influence businesses of all sizes as well as public sector partners with her understanding of marketing and customer relationships, combined with a strong sense of commercial reality.
End speechmark

Malcolm Bell
Visit Cornwall