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The Porthminster Hotel

The Porthminster Hotel

The Porthminster is a famous hotel in St Ives, established over a hundred years ago. Brand Innovation were asked to develop a new marketing strategy to revitalise the brand and target new markets.

Brand Innovation developed a new marketing approach, new products and services and managed the development and creation of a new campaign, including a new brand, new website, new marketing collateral and online marketing.

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Brand Innovation has helped us transform our marketing. The impact has been phenomenal, with 20% increase in bookings in the first twelve months of the campaign. The impact of the new marketing strategy has far exceeded anything we dared hope for. Lynn always goes the extra mile and it shows in the results she has achieved for us. She is highly effective and has helped us to innovate, to a degree we would not have believed was possible.
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Trevor Richards
The Porthminster Hotel