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The Learning Partnership

Let's Do IT!

Lets Do IT! was a training project funded by the South West of England Regional Development Agency and the European Union as well as other public sector partners.

Lynn File kick-started Let's Do IT! as Project Director for launch year, creating the project plan, developing the partnership and establishing the brand. She was retained as Marketing Consultant throughout the life of the project.

The project was to promote IT skills to specific sectors in the Cornish economy and it exceeded targets as well as breaking the mould for IT training projects aimed at SMEs.

Brand Innovation has also provided advice and support to a follow-up project, Let's ProfIT, which has focused on training for ICT businesses and developed 'Be Inspired', a case-study based publication.

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Brand Innovation has helped the Learning Partnership on several projects, including on the training project, Let's Do IT! – a project that Lynn File devised and that is now regarded as an exemplar.

Lynn has a gift for bringing fresh approaches to what are sometimes old problems.

I have always felt completely confident that Brand Innovation will deliver a high quality and very often beyond the brief.
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Dr Malcolm Wright
The Learning Partnership for Cornwall and the Isles of Scilly