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actnow flex


Initially funded by the South West of England Regional Development Agency, flex was a pilot project that was the first in the UK to study in depth the impacts of flexible working on businesses employing less than 250 people.

The findings from businesses were used to develop an online toolkit, which was the first of its kind.

Brand Innovation provided the project team with strategic consultancy, focus group facilitation, and depth interviews with businesses, full case studies, website copy and creative materials.

In 2013, Brand Innovation adapted the Flex website for Superfast Cornwall, the £132 m flagship programme that is spearheading the take up of superfast broadband in Cornwall.


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Brand Innovation have provided us with a wide range of services and have been great to work with, bringing creativity and market insight that have helped us to break new ground.
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Peter Heath
Project Manager