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National smartcard project

National smartcard project

Brand Innovation were first commissioned by Chester City Council to develop the marketing elements of the National Smartcard Project, a project led by the Office of the Deputy Prime Minister and delivered by a consortium of local councils.

Chester City Council were so pleased by the work on this that they also asked Brand Innovation to develop a new marketing strategy and advertising campaign for Charisma, the city's loyalty card.

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The marketing consultancy support from Brand Innovation has been excellent in all ways - innovative creative thinking that is also practical and focused.
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Helen Booth
Marketing Manager
Chester City Council