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The Internet and Me

The Internet and Me

This is a magazine style publication aimed at breaking down the 'digital divide', by encouraging people in Somerset who do not use the Internet to get connected.

Analysis of the target group showed a bias towards older people and lower income households.

Brand Innovation carried out interviews with the people featured in the publication, wrote all copy, managed the creative and production processes and helped arrange distribution.

The magazine is achieving its objectives, with over 90% of readers saying that they are more likely to use the Internet, having read the publication.

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Lynn was pivotal in creating the success of The Internet and Me. She was fabulous to work with and did a fantastic job. The work was all of very high quality and delivered on time and on budget. I would not hesitate for a second to use her again.
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Matt Ballard
Project Manager
Somerset County Council